Celebrate the Start of the holiday season in Midtown Ruidoso

Jubilation Before the Jubilee

Pick up your Jubilation Passport at Michelle's on November 12th
and visit the participating merchants in Midtown for an opportunity to win big!
Learn More About the Gifts and how to play

Up to 55% Off Denim

See the Sale

Winter Is Coming

See the sets

Boho chic apparel inspired by the amazing scenery and setting of this modern southwestern New Mexico setting