About

Our customer is the confident woman who is not afraid of projecting her inner muse. She doesn't mind if people take a second look and really expects it. She doesn't want to blend into the woodwork, but be a part of the décor. She is educated, smart, well read, a mother, daughter and mate. Fully well rounded and grounded.

Michelle started her store over 32 years ago in a 700 square foot space with a vision to sell contemporary southwestern wear that was timeless & iconic. Nestled in the high desert mountains of New Mexico, our clothing reflects the unique style of our customers and the countryside & atmosphere of this magical landscape.

Michelle's has been perfecting the shopping experience for the discerning, fun loving woman for a quarter of a century. We offer a kid glove approach to personalize our contact with each and every person who walks through the door, clicks on our website, or phones. Special orders, alterations, priority shipping, and free gift wrapping are all part of the extra mile we go to serve you. We bring you fun tops and bottoms that you can mix and match easily.

From the heart of midtown Ruidoso, check out the view from our front door @ ruidosowebcam.com 

Michelle's - 2325 Sudderth Drive Ruidoso, NM 88345 
Open 7 days a week

Monday-Thursday: 10-5:30
Friday-Saturday: 10-6
Sunday: 11-4